The clients of today are smarter than they used to be. Now people do a lot of study before purchasing anything.
However, if someone whom they trust endorses a specific product to them then they are more likely to buy the product.
And that’s where influencer marketing works the best.
In an outer layer, influencer marketing is when brands pool resources with influencers for boosting their rummage sale and brand awareness among a directed audience.
Influencer marketing has become one of the most ideal marketing strategies in recent years and so 89% say ROI from influencer marketing is equivalent to or superior than other marketing networks.
But how to leverage influencer marketing for your e Commerce brand in 2020?
Here are some best strategies that you can use to power influencer marketing to improve your e-Commerce business in 2020-
Have a Marketing Identity
Don’t just get on track, first have a marketing identity. A marketing identity is a complete story of your targeted audience. It can include demographics like location, gender, interests, etc.
The more you recognize your audience the better you can choice the influencers. But why do you need to pick influencers as per your niche?
Assume, you own a car showroom and want to leverage influencer marketing. Now will hire a female influencer from the car dealing niche going to help? No. You need somebody who is well-known among man on your targeted age otherwise it won’t help.
Recognize who your target audience is and make a marketing persona. Once you create it choose the influencers consequently.
Select your Platform
Selecting the right platforms is as important as choosing the right influencers. While Instagram ranks number one in terms of the most effective influencer marketing channel, YouTube and Facebook are also impactful channels.
Once you distinguish your audience, it’s time for you to know where your targeted audience exist in most of the time. If you deal with B2B then LinkedIn is the best for you and for B2C, Facebook and Instagram are your spots. YouTube works for both B2B and B2C.
You can also try investigating with the platforms with the aim of understanding which mechanism is best for you.
How Artificial intelligence be able to catch opportunities and contract your audience cycles to choose your Influencers.
It’s not that the better audience immoral an influencer has the better he/she is. As said by a study, micro-influencers generate 7x more engagement than the average created by macro-influencers.
It’s apparent that macro-influencers have superfluous followers than micro-influencers. On the other hand, micro-influencers make more leads because people following them are genuinely interested in their content.
Monitor your Competitors
Your competitors are your biggest source of knowledge. Check out your competitors and understand what worked for them and what didn’t.
In this way, you can explore what strategies work the best for them and then you can easily modify those strategies to create a better marketing strategy for your brand.
In order to create a better marketing strategy, understand what their plus points are and then jot down yours. Use your plus points to show people that why choosing your brand is a better option. Also, in this way, you will find the pitfalls of your brand and then can modify it.
There are many tools that can help you in the process.
Working with influencers
If you have just started your e-commerce business, you need to incorporate the following important tips to work with influencers in order to increase sales and acquire more customers.
Approach the Right Influencers
Approaching the right influencers is very essential for you to initiate with because this move of incorporating most suitable influencers can have a huge power on the success of your campaign. If the influencers you are employed with are not relevant to your industry, your target audience will less likely be converted by their thoughts because they barely know them. Additionally, the influencers’ present audience wouldn’t be concerned in your brand because it’s not applicable to them.
Inspire the Influencers to get more reviews
If we talk about e-commerce business, gaining customer belief is the most energetic component; so product reviews and testimonials can work wonders in aggregate your conversion rates. A study showed that one product review can result in a 10% increase in sales, while 200 reviews correspond to the 44% increase in sales.
Add creativity to influencer marketing
They are influencers for a purpose and none analyze their audience better than themselves. Let them to use their creativity and then promote your stuff in their own way to enhance your brand awareness.
Don’t barrage them with loads of content outlines and CTAs. Tell them about your product or services and let them know what your marketing goal is. Your marketing goal can be anything like-
⦁ Creating brand awareness.
⦁ Boosting audience and sales.
⦁ Drive traffic on website
⦁ Engagement of potential customers with your brand in social media.
Select your goals wisely and then ask the influencers to add a specific CTA in their posts for telling people what they should do next. The more clear the CTA is the more are the chances of people choosing it.
Do you know that 76% of marketers say that measuring ROI is the biggest influencer marketing challenge?
And still measuring the result is an important part of any marketing strategy. After all, if you measure the results you’ll not be able to recognize whether it’s working or not plus if it’s working what is the ROI of the campaign.
Here’s how to measure the ROI of an influencer marketing campaign-
Determine Campaign Reach
Here are the metrics that come under this class-
⦁ Impressions- The number of impressions that an influencer’s post received.
⦁ Followers- The number of followers the influencer has for determining how many people might see the sponsored post.
⦁ Traffic- The number of people clicked on the link added to the influencer’s post.
Determine Campaign Engagement
It includes metrics like-
⦁ Likes- The number of adores the post received.
⦁ Clicks- The number of people who actually showed interest in the supported post.
⦁ Comments- The more a post obtains comment the more engagement it receives.
⦁ Shares- The number of people who originate that post exciting.
To determine the revenue check metrics like-
⦁ Affiliate Links- The link that is added in the post can be used to track how many people clicked it.
⦁ Google Analytics- It can be used trigger all the sales
⦁ Promo Codes- You can evaluate all the people who used the promo code provided in the post to buy the product.
Also, there are many software and online tools that can be used to control the reach of your whole influencer marketing movements.
Influencer marketing is certainly here to stay. As long as social media and content marketing will be used as operative tools for clutching people’s responsiveness, influencers will be leveraged even more to hold the audience’s opinions regarding a product or a service.
Over the last two decades, influencer marketing has completely changed the total online marketing situation. Revolution has made brands work together with numerous influencer’s across various stages.
Though, up till now many brands are not aware of it. Now if you want to hit the roof of your e Commerce business in 2020, having an influencer marketing campaign be your charming approach.