The World of Social Media

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Old Methods/Tools of communications

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Human communication was revolutionized with the origin of speech approximately 500,000 BCE, Symbols were developed about 30,000 years ago the oldest known symbols created for the purpose of communication were cave paintings, a form of rock art, dating to the Upper Palaeolithic age.
Primarily conveyed message, information, and communication via written stones, written wall and others. Once the science & technology became in the human life and introduced new things, ideas. Channels, resources to communicate their expressions, ideas, feelings, emotions, messages, information’s like telephonic medium, print media, electronic media.

Modern channel of Communications

Now we have discovered a free, faster, convenient, reliable, powerful and effective platform, which is known as social media, they made us more empowerment to express our actives, information’s, messages, creative for individuals and multiples across the world.

Most useful tools of social media

⦁ Facebook

It helps to communicate and collaborate people across distance. It allows us to share with other what you desire to share. Such as- ask public opinion, ask questions, etc. You can share your pictures, videos and what you have been up to with your family and friends.

Reach BILLIONS of potential customers


Need I say more?

This is the number of your fellow earthlings who login to Facebook at least once a month.

“Once a month??…. That’s not very often!” you may say.

I agree. So how about this number:


That’s the number of Daily Active Users (DAU) as of January 2020.

Yes, a little less than 2 BILLION people logins to Facebook every. Single. Day.

If that’s not enough potential customers for your business, you should rethink your line of business… or rethink your thinking!

A Facebook business page is hands-down the best way to gain access to this massive number of potential customers across the world!
More importantly, it’s the best way to reach people in your community. Forget the world! 🤠

Here are some more mind-blowing stats about the incredible scale of Facebook (from January 2020):

⦁ 2.5 billion monthly active users (8% growth, year-over-year)

⦁ 1.66 billion daily active users (9% growth, year-over-year)

⦁ 2.26 billion family daily active users (11% growth, year-over-year)

⦁ Users 65 years and older are the fastest-growing group on Facebook

⦁ Only 10% of Facebook users live in the US or Canada.

⦁ Pakistan f. user per day approximately 32,000,000 (May be differing)

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Build a HUGE email list

Getting people to like your page isn’t enough to give your business a long-term, sustainable path to success.

What if Facebook does in fact disappear one day?

What if Facebook drastically reduces business capabilities on the platform?… or drastically increases ad costs?

If they do, and you haven’t made a connection with your followers outside of Facebook, then you’ll be in trouble.

That’s why smart businesses collect emails from Facebook fans — so they can contact their community outside of Facebook.

Most businesses do this through contests, giveaways and newsletters.

And it’s a proven system.

But you also need to be careful about how you use your leads.

For example, don’t hammer fans with daily emails peddling affiliate products and other junk — unless that’s what they signed up for?

Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.


Lower your marketing expenses

Starting a Facebook business page costs, you exactly $0.

Sure, you may pay a graphic artist to design a profile picture and cover photo — but that’s not a necessity.

Using photographs, you take of your business works just fine — and in some cases it’s better than a creative image from a designer.

My point is that getting rolling with a page costs you nothing until you start paying for ads to get page Likes, boosting posts and running Sponsored Stories — all of which you should be doing with your page.

Facebook ads are relatively inexpensive when compared to traditional print, radio or TV ads — and are 1,000x more targeted.

There are countless case studies of businesses using Facebook Like Ads and other ad types to drive business results.

One great example is the Pura Vida page.

The artisanal jewelry company showed Facebook photo ads to a lookalike audience in a campaign to attract new customers and increase sales.

The campaign resulted a 2.8X lift in return on ad spend!

Pura Vida had a simple goal: increase holiday sales.
More specifically, they wanted to double the number of new customers acquired between Black Friday and Cyber Monday 2019, compared to the same period the previous year.

You can read more about how they accomplished their goal here.

But suffice it to say, they got:

⦁ 2.8x lift in return on ad spend

⦁ 2x increase in sales, compared to previous sales record

⦁ 28% increase in average order value, compared to 2018


Because they’re easy to understand — even for non-technical people. And they provide great information for business owners.

Taking a quick look at the Insights on the Post Planner fan page below.

Just on the Page Overview, you can see at a glance:

⦁ Page Views

⦁ Post Reach (not too shabby, right?)

⦁ New Page Likes

⦁ and much more

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⦁ WhatsApp
Some of the advantages of using WhatsApp

⦁ It is completely free for use.

⦁ Instantly send a message to anywhere in the world.

⦁ Easy to use, even a novice mobile user can use it.

⦁ Voice call support.

⦁ Video calling available.

⦁ Send to anyone Document files up to 100Mb such as PDF, Slideshows, etc.

⦁ Instagram

 Five benefits of Instagram

⦁ More Businesses & Consumers Are Joining Every Day. …

⦁ Easy to Target (and Retarget) you’re Audience. …

⦁ Use All the Visual Marketing Features on Instagram. …

⦁ Engage with Customers Where They Spend Their Time. …

⦁ Build Up User-Generated Content.

⦁ Twitter

Twitter is very effective tool in business

⦁ Reach a wide audience: Twitter has a large user base, which could include your potential customers. …

⦁ Deliver customer service: The platform allows direct two-way communication with your customers. …

⦁ Brand identity: Being on Twitter can help communicate your brand ethos and personality.

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Social Media benefits and Social impacts

Social media can be very influential on society in both positive and negative creates different campaigns about humanity, traditions, cultures, entertainment and new trends in life which gives highly social impacts. It gives people a way to stay in touch with people who live far away. It lets people share fun, interesting and informative content. It gives businesses a way to engage with customers. There are so many investors, advertisers, organizers using social media channels to promote their business, services, they hire bloggers, influencers, creative writers, digital marketers to make business is very convenient for any buyer or seller who chose social media platform for business. Just on one click user can access any service or product at any location.

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Some of Useful benefits

Connect in fastest mode at across the world.
Convenient, hassle free freedom of expression for all genders/community
Get different resources, services, information’s, and knowledge, free of cost at the user end.
People are more educated, more updated, more social awaked, more creative, more effective due to social media impacts.

Education, Technology, Experts, professional’s, business, jobs, research and so many things can be easily accessible to audience/user with less investment.

How to engage audience on social media

⦁ First Step

Create an Effective Facebook Page regarding service or product you offer

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⦁ Plan and set target audience

⦁ Age wise

⦁ Gender wise

⦁ Location wise

Second step

⦁ Frequent and timely response/communications

⦁ Take suggestions/advises and feedbacks

Use effective marketing campaign’s

⦁ Use Facebook ads to promote service/offer

⦁ Promote fb page through Facebook ads
⦁ Publish business website/URL/link/profile/contact/NTS/STS etc.

⦁ To show something unique or new depends on price/quality and service wise.

⦁ Good contents, (Font size, font color, Heading,) selection of words.

⦁ Post quality video/images of service or business on Facebook page

⦁ Link your page to Instagram and WhatsApp.

⦁ Make research about competitors’ products/offers.

⦁ Promote new offers Promo


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Hello, I’m Deepak Kharbanda, a motivated achiever and proven bottom-line contributor. With 10+ years of project management expertise, I’ve directed global initiatives, optimized processes, and achieved successful transformations. My strengths in analytics, leadership, and problem-solving drive innovation and exceed business goals.

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